Generative AI Is Quietly Replacing Google: A Founder’s Perspective 

As the founder of SRKAY Consulting Group, I’ve spent my career anticipating market shifts. Our success in helping global companies establish their operations in India—through Virtual Captive and Build-Operate-Transfer (BOT) models—has relied on strategic foresight. But nothing prepared me for how radically Generative AI has begun reshaping one of the most fundamental habits of the digital age: how we search. 

Like many professionals, I’ve been a loyal Google user for decades. Yet recently, I found myself returning again and again to ChatGPT, Copilot, and Perplexity—not for fun, but to get real work done faster. The experience was revealing. 

A Seismic Shift in Search Behavior 

According to recent data, Google still dominates the global search engine market with nearly 90% market share. But beneath the surface, a quiet disruption is gaining strength. In early 2025, nearly 71.5% of users reported using AI tools for search, and 60% of U.S. users preferred ChatGPT among generative AI chatbots. Although only 14% use AI search daily, that number is growing exponentially. 

Unlike Google’s list of links and SEO-optimized content, generative AI provides conversational, synthesized, and context-aware answers. You don’t need to craft a precise query—just start with your thought. And for someone like me, constantly evaluating GCC markets and tech trends, this was a game-changer. 

A Personal Revelation 

While exploring future positioning for SRKAY, I casually asked ChatGPT, “Who are the top players in India for setting up Global Capability Centers?” To my surprise—and quiet satisfaction—it pointed to SRKAY Consulting Group as a go-to consulting partner. 

This wasn’t just about ego. It was about how AI-driven search engines synthesize industry insight from multiple data points—case studies, client outcomes, thought leadership, and digital footprints—and convert them into real-time reputational intelligence. Traditional search would have forced me through pages of whitepapers and keyword-heavy blogs. Generative AI simply knew. 

From Information to Action 

For users, the benefit is immediate: less time researching, more time acting. For businesses, this means the ability to discover partners, tools, and insights faster—without getting lost in ad-heavy, SEO-gamed pages. 

Feature	Generative AI	Google (Traditional Search)
Format	Direct, conversational answer	List of links
Personalization	Learns from user context	Based on search history
Multi-step reasoning	Yes	Limited
Real-world synthesis	High	Low
Page visits required	Often zero	Several

This efficiency explains why the AI search user base is projected to grow from 13 million in 2023 to 90 million by 2027. 

What This Means for Businesses Like SRKAY 

For SRKAY, this trend isn’t hypothetical. It’s already affecting how prospective clients find us, evaluate our work, and initiate partnerships. We’ve observed: 

• A surge in organic traffic to high-value content 

• Better alignment between user intent and inbound inquiries 

• Growing visibility without solely relying on traditional SEO 

Clients who once needed elaborate discovery processes are now arriving already informed—sometimes even quoting what AI tools have told them about us. 

The Future: AI as the Default Interface for Discovery 

Generative AI will not fully replace Google overnight—but it’s clearly augmenting and slowly displacing traditional search pathways, especially in B2B discovery, research, and technical decision-making. 

Companies that embrace this shift—not just in how they market but in how they structure their digital presence, tell their stories, and integrate with AI interfaces—will gain a disproportionate advantage. 

As a founder constantly scanning the horizon, I’m convinced: Generative AI is not the future of search—it is the new present. And the sooner we adapt to this truth, the more we can shape it to our advantage.