Content Writer

Job Overview

A creative and detail-oriented content professional to develop compelling content that strengthens SRKay's brand presence, supports thought leadership initiatives, and drives engagement across digital and corporate communication channels — including LinkedIn, websites, blogs, case studies, and executive branding.

Key Responsibilities

• Write, edit, and proofread content for websites, blogs, articles, case studies, whitepapers, newsletters, and marketing collateral.
• Develop engaging content for social media platforms, particularly LinkedIn, to support brand-building and thought leadership.
• Collaborate with leadership, subject matter experts, and marketing teams to create insightful industry-focused content.
• Translate complex business, technology, AI, GCC, and consulting concepts into clear and engaging communication.
• Create content for brochures, presentations, reports, email campaigns, event promotions, and corporate communications.
• Conduct research on industry trends, market developments, competitors, and emerging technologies.
• Ensure consistency in brand voice, tone, messaging, and communication standards across all platforms.
• Support executive branding initiatives by creating articles, opinion pieces, keynote content, and social media posts for leadership.
• Coordinate with graphic designers and marketing teams to develop integrated content campaigns.
• Optimise content for digital platforms and support SEO initiatives where required.

Requirements & Skills

• 3–5 years of experience in content writing, corporate communications, copywriting, or content marketing.
• Experience writing for B2B audiences, preferably in Consulting, Technology, IT Services, GCC, AI, or Professional Services.
• Bachelor's Degree in Journalism, Mass Communication, English, Marketing, Business, or a related field.
• Excellent content writing, editing, proofreading, and copywriting skills.
• Strong research and analytical abilities with attention to detail.
• Experience creating content for websites, blogs, social media, newsletters, case studies, whitepapers, and corporate communication.
• Understanding of content marketing, digital marketing, and social media platforms — particularly LinkedIn.
• Familiarity with SEO principles, keyword optimisation, and content performance metrics.
• Working knowledge of CMS platforms, AI writing tools, and marketing platforms is an advantage.
• Proficiency in Microsoft Office and presentation tools.
• Strong storytelling and communication skills.
• Ability to convert complex business and technology concepts into engaging, easy-to-understand content.
• Strong sense of brand voice, messaging consistency, and audience engagement.
• Creative thinking with the ability to generate fresh content ideas and campaign concepts.
• Excellent collaboration skills and ability to work with leadership, marketing, design, and business teams.
• Effective time management and ability to handle multiple projects and deadlines.
• Self-motivated, curious, and eager to stay updated on industry trends, technology, AI, and digital transformation.